Mood:
specialChanel Mobile Art may be the pinnacle of all fashion-funded contemporary art events. Not only have they created a show including 20 renowned artists, they have commissioned an entire pavilion - a major work of art in itself - designed by famed architect ZAHA HADID, to house the exhibition.
Referred to as a “contemporary art container,” the exterior was built in 7-foot wide segments so that the entire structure can be dismantled and moved.
Over the next 2 years, the pavilion will travel to 6 cities around the world (Tokyo, New York, London, Moscow and Paris). In a stroke of good fortune, Hong Kong was selected as the very first city to host the exhibition! Because of the high profile company and the extravagance of the event, Hong Kong can expect a unique assortment of international guests (such as me, hehe) in town for the show.
Unlike Chanel fashion events, which are open to few VIP guests, Chanel Mobile Art is intended for the public and will be open daily from February 27th until March 5th. The exhibition unfolds as a walking tour. Each guest is given an mp3 player that provides the soundtrack for the exhibition. Only a limited number of viewers can book a place at a given time. The location of Chanel Mobile Art is smack in the middle of Central. The structure has been assembled on top of the parking garage across from the former Star Ferry Pier (next to City Hall).
There is an an extensive website created by Chanel explaining the works and Zaha Hadid's structure. You can check it out at http://www.chanel-mobileart.com/ The space itself becomes part of the exhibition as you wander through a world loosely inspired by the emblematic Chanel quilted handbag that debuted in 1955. A series of installations, films, and other audio and visual stimulations make up the Chanel-themed trip into contemporary art. Architect Zaha Hadid was personally recruited by Karl Lagerfeld to design the pavilion. It's worth a visit just to explore the futuristic space at least.
